Mod1Day4 - Question on The Challenges Limits for SEOT, PBR and SEOC

[JosephWaters]

Hey guys,

Thanks so much for reading my post. It really makes me comforted and happy to know people are out there who want to help.

My Question

Are these limits (SEOT min 80, PBR min 15%, SEOC max 30000) based on a global audience or even a national audience? And therefore would they change if your target marketplace was just one city?

Lets say your website was eventually going to sell and distribute products to all of USA, I can see then that an SEOT of 80 is an absolute minimum. But what if you just live in London and you want to provide a service to London. What then, could the limits change, would an SEOT of say 40 be acceptable to use as a keyword?

[DeanRichards]

But what if you just live in London and you want to provide a service to London.

The Challenge guidelines were developed within a certain framework because there are so many different approaches that it is impossible to address them all. Unfortunately, if you're committed to some sort of local business, there is no way to calculate what numbers are going to work for you. You have to do the best you can with what you have. The basic idea is easy, high traffic, low competition. Which numbers define that for what you have in mind is something you'll have to figure out on your own, I'm afraid.