Hello All...
I would like to use the challenge to expand an existing business I have. I was wondering if there are specific or different methods for doing this? I've been following the challenge for a number of years now and haven't ever been able to understand how to successfully apply it to my current work. I have tried but something isn't clicking in my brain

I am a personal trainer with an existing blog, and I have found a potential online product (online personal training) that I can sell. This seems to go against the natural order we are being taught (which is to start with market research right?) SO I was wondering if anyone has suggestions on how to find the appropriate key words to focus on and if I should abandon any product idea until I understand the market more. I also am not sure how to do something online (globally) when my business is mostly local, even though I would like to expand to an online presence that works both globally and locally.

Any insights would be appreciated!

thanks!