phrase match or exact match for anchor text

[mawest]

Hello

Do you think using phrase match can help, and improve ranking as much as exact match?

here is an article about that:

http://www.seomoz.org/blog/which-typ...-an-experiment

Should i focus on exact match to really improve my ranking on a particular KW?

maybe using both is best practice

for high PR BL do you recommend exact or phrase?

thank you

[DeanRichards]

It depends. For low level links like social bookmarks and the like, I use keyword anchors. For higher level links that a person might see like on Squidoo, I use more descriptive people friendly anchors that include my keywords.

As Google gets more and more sophisticated, "Judge like a human" becomes your basic guide.