Targeting Specific Product Types

[batman]

I found a potential niche but the keyword phrases all represent a simple product. Like "halogen lamps" or "bed sheets". The top 10 websites for these, while sometimes out-rankeable, are all established stores with online shopping carts selling these products. Even if my website could rank high on Google for such a term, is it likely that it would get worthwhile traffic when my site is not an actual store?

What we are creating here in the Challenge are basically information sites, right? (With ads for monetization). Is it fair to say that people search for terms such as those above to simply make a purchase, not read information about it?

[Elizabeth]

Hi Batman,

Internet marketing is all about providing information that will help people solve a problem and once you’ve provided that information the sales process starts. That principle applies just as much to physical products sold online as it applies to pure information products.

If you were to go out and ask people “Why would you search the internet for bedsheets instead of just walking into the shop and buying them?” you’ll find that you get a variety of answers. Some of them will indeed only be looking at price comparison but you’ll be surprised about how many people want information about things such as availability of odd sizes, new materials that don’t crease, kid’s sheets that don’t stain, etc. etc. In other words, they are looking for a solution to a problem.

So if you are interested in the niche that you have found then do your research and see if there are stores that offer affiliate opportunities. You’ll find out how to do this when you get to the monitization training in the Challenge. Keep following the Challenge and if at the end, when you’ve done all your testing, the niche is indeed viable then publishing information about all the different aspects of bedsheets or whatever your niche is should get you traffic and willing buyers of your affiliate products.

[ron-for-your-life]

"internet marketing is all about solving people's problems." I know it's being redundant, but that expression intuitively sounds like a good beginning to follow through with. Thanks