Hi. Apologies if this has already been answered somewhere else but I am wondering about the name we use to identify ourselves in this market leadership thing.
If for example our niche main KW is Salmon Fishing Rods, would I be looking to build up an identity and market leadership in the name "salmon fishing rods",or "salmon fishing"or perhaps even "fishing"
Just how narrow or wide are we going with the name here? Not sure I want to be identified to the world as salmon fishing rods. Am not entirely sure I am grasping this here.
If my KW is salmon fishing rods and I have built my squidoo, posterous and other sites using that kw, is that the one I should now be using to build my market leadership or should we be going wider to the maim niche say fishing so we can build more micro niches in that?
Some claification would be appreciated!