He shows you some of his favorite sources for ideas and
These are not the only places. So get creative. It
really is the World Wide Web!
And you can also write something yourself.
With Posterous - it is more about the process that Ed
wants you to pay attention to.
You can use your Posterous Network like a Notebook
for all the cool and interesting things you find
about your theme keyword phrase.
In Ed's example, the content he has discovered is related
more to him as an Internet Marketer and how he positions
himself, rather than being Theme keyword related.
If his Theme Keyword Phrase was 'tap dancing squirrels',
he would have looked for information on that keyword
phrase (We must look into that niche! ;-))
Now before Ed sign off, he goes through how frequently
you can post to your Blog (YES! we're ready for you to
post more there), and to your Posterous Network.
Just to clarify - your Posterous Network is a way to post
content (yes in this instance it will be duplicate - PLEASE,
your content on your blog is to be original) to many
different receiving websites, and each of those
websites should contain a link back to your
WPD Blog, as should each post you create in Posterous.
You do not use Posterous to post to your
WPD Blog - this is like the 'Holy Grail' you want
that to contain original, involving, quality content
related to your Theme Keyword Phrase, and also Category