Hi everyone, I'm planning to sell one of my past 30DC websites. I did the 2008 and 2009 30DC, and have accumulated a couple of blogs I want to sell, before starting this years challenge.
Now I never sold anything on Flippa, but I've read a lot about people who did, and I did notice the changes in style with time.
Now my 'problem' is what to write about my website. I have already 2 drafts of sales letter for it. One has a thorough history of the website, all pros and cons, all my thoughts regarding the website, all its ups and downs. The second draft just describes in a style I now see very common on Flippa listings, that is how hot the niche is, how valuable the traffic, how much carefully-tuned plugins for wordpress, how much potential, keyword rankings etc.
You see, I want to get good money for my website, which actually does have a potential, and the second draft is not a load of crap just to inflate the value. On the other hand, something tells me that telling an honest story of the website not only raises the trust of the potential buyers, but also gives them more information about their purchase.
You see, there are two major points about my website:
- It migrated to a brand domain name recently
- Its current situation is worse than it was in the past
These points are kind of interconnected. I want to tell the buyers that the website had reached great rankings in a lot of keyword phrases, had a lot of pages ranked at PR3-1, and received great traffic of like ~200 visitors a day and even had a weekly period of 300-400 visitors per day, and all that even when it hadn't a proper .com domain name!
I just don't want to scare buyers off because of the fact that the website changed domain name and that it dropped in rankings significantly recently. It mostly happened because I didn't do a very good job in backlinking after the move.
I kind of want to show the website as established, since it's almost year and a half years old. I changed a lot of old backlinks to point to a new address, and all of the old addresses now point to the new address thanks to the wonders of .htaccess and 301 permanent redirects.
I also want to reveal that my website ranked in page one in google for a very competitive keyword - my main keyword actually. The funny thing is that when I just started my market research, the keyword phrase was just perfect, SEOT above 80 and SEOC below 30,000. Now SEOT is 3,000, and SEOC is above 200,000! And before and slightly after the move, my website ranked at page one!
I have also a twitter account and a facebook page with PR3. Does this worth something? I don't have much followers and fans though.
I would really, really appreciate some advice for experienced flippers. I put a lot of effort in this website, and I want to get good money for it. I'm sure that with a good bit of backlinking and posting this baby can reach its past rankings and maybe even surpass them, but I myself got tired of this particular niche over the years, and I have lots of great new ideas for niche websites.
Thanks in advance