Feedback on my Theme Keyword Analysis Please!

[Michael McMullin]

Here's one of my potential theme keywords that I'm thinking of carrying forward to Module 2, and my analysis:

Niche1_Keyword_Research.jpgNiche1Competition.png

Keyword Research:
Searches of 4438; SEOT 1863; PBR 81%; SEOC 26100.
All the figures are within the Challenge criteria, and I'm happy with the traffic and phrase-to-broad figures. I'm also encouraged by the number of potential category keywords (there are 16 besides the main theme keyword that fit the criteria). The SEOC value is within the criteria, but at the higher end, which may work against it.

SEO Competition Matrix:
Again, this passes the criteria with 3 green lines. It's good to see that one of the green lines is at #2, that the #1 result is 'mostly' green, and that most of the results don't appear to have optimized their pages for the keyphrase (I'm drawing this conclusion based on the amount of green in the on-page factors). Half the list has a PR of 1 or 2, while 4 of them have under 10 backlinks.

Comparing this matrix to that of some of my other key phrases, I also noticed something else. Usually, I see some of the big shopping names appear in the top 10 (Amazon, Target, etc), which is fine because they're unlikely to be focussing too much effort on individual phrases. As Dr. Anthony says, it's probably the overall authority of the site that's giving them a good rank. In this case, however, I only recognized 1 site (a single article from eHow.com at #8), and it's not even a shopping site. Should I read anything into that?

Commercial Indicators
Seems to pass this test. I'm getting 11 Adwords, about 30,000 eBay products, and 152 Amazon ones. I'm not sure why there is such a difference in the eBay and Amazon quantities (maybe Amazon's search is more specific?), but at least there are products on each. I found a couple of eBooks, there are plenty of existing e-stores, and many sites have affiliate programs. On the other hand, the products themselves are generally low priced (< $20-30) so I'd imagine it would take a little bit of creative thinking to make any real money from this niche.

So that's my analysis so far, would anyone care to comment?

Thanks,

Michael.

[Connell McFadden]

just so you know your images have the keyword you are researching as the file name some people may try and copy that. I only noticed because I have the exact same keyword that I researched earlier and posted a few threads down.

[Michael McMullin]

Doh! Thanks for letting me know...

[Connell McFadden]

Haha no worries, I nearly did it myself earlier and when the numbers looked familiar I had a closer look. Hopefully not too many people saw what it was.

[lisahartwell]

Looking good. And don't panic if you both decide to go for this niche. The numbers are such that I think you could both have a good crack at it.

Lisa

[JohnisNRE]

Or you guys could form a two man team and go SUPER HARD at it

All the best,

great find!

[Caro :-)]

Hi Michael,

HAPPY DAYS!!!

What stats combined with a very attractive Matrix!

That is an exciting prospect to move forward with. You will have to work harder not to be attached to the outcome of that one, as on paper it's looking very promising (and I VERY much hope it does deliver for you).

I also want to acknowledge you for your Outstanding Analysis - so much so, that I am about to send this thread link to my Mod team for them to use as a Guideline for how to approach the Analysis for other Challengers!

Finally I also want to acknowledge your presence on this Forum and in this community. Your posts consistently offer balance and value. So thank you!

Best

Caro :-)

[MontereyDale]

Michael,

Thanks for an excellent example of a Theme Keyword analysis. I learned a great deal from you and those who have commented before me on this thread.

Very useful info.

Dale

[76loeblack]

this was a very useful analysis thank you for sharing.

[dallas]

Hi Michael,
Great Niche,
I wonder if you could share with the forum how you went with testing/developing this niche?
You had a few questions such as the significance of the lack of shopping sites. Did you discover the reason for this and could you comment how you would interpret this in future?
Which monetization strategy worked best, and did the numbers of products available on ebay vs amazon have a bearing on which was the better affiliate program?
Hope it went well for you and thanks for sharing.

Thanks

Dallas